Privacy policy
Last updated: November 15, 2025
This Privacy Policy explains how EXNI GmbH, operating under the brand BeautyTape (“we”, “us”, “our”, or the “Site”), collects, uses, and shares your personal data when you visit beautytape.ch, interact with our online services, make a purchase, or otherwise communicate with us (collectively, the “Services”). In this Privacy Policy, “you” or “your” refers to any individual who uses the Services, whether as a customer, a visitor to beautytape.ch, or someone whose information is processed in connection with our operations.
Please take the time to read this Privacy Policy carefully. By accessing or using any of the Services, you consent to the collection, use, and disclosure of your personal data as described below. If you do not agree with any part of this Policy, please discontinue your use of the Services.
For the purposes of applicable data protection laws, including the Swiss Federal Act on Data Protection (FADP) and, where relevant, the EU General Data Protection Regulation (GDPR), EXNI GmbH is the data controller responsible for your personal data.
Responsible Body:
EXNI GmbH
Weissbadstrasse 8b
9050 Appenzell
Switzerland
Email: info@beautytape.ch
How We Collect and Use Personal Data
To deliver our Services, fulfill orders, improve your shopping experience, and communicate with you, we collect personal data from various sources. This includes information you provide directly, data gathered automatically through cookies and tracking tools, and information received from external service providers. We process this data to operate our online shop, communicate with you, personalize your experience, ensure security, comply with legal obligations, and support general business operations.
Categories of Personal Data We Collect
The type of information we collect depends on how you interact with our Site and Services. “Personal data” means information that identifies or can be linked to you.
Personal Data You Provide to Us
This includes contact information such as name, address, email, and phone number; order and delivery details including billing address, shipping address, and payment confirmations; account details such as login credentials; shopping activity such as wishlist items, cart activity, and product preferences; and information you share with customer support. Declining to provide certain data may limit your ability to use features such as account creation or placing an order.
Personal Data Collected Automatically
When you visit our Site, certain information is collected automatically, and when required, with your consent. This includes IP address, browser type, device details, pages viewed, time spent on the Site, and interactions with our Services. We use cookies, pixels, and similar technologies for analytics, performance measurement, personalization, and marketing.
Personal Data from Third Parties
We may receive information about you from service providers that assist us with technical, analytical, marketing, or payment-related operations. Examples include Shopify, payment processors such as PayPal and Twint, advertising platforms such as Google, Meta, TikTok, Pinterest, LinkedIn, Snapchat, and Reddit, and analytics tools such as Google Analytics and Microsoft Clarity. Data obtained from third parties is treated in accordance with this Privacy Policy.
How We Use Personal Data
Providing Products and Services
We use your data to process payments, fulfill and deliver orders, manage your account, support returns and exchanges, send order notifications, maintain our website, and support Shopify Network Intelligence features where applicable.
Marketing and Advertising
We may contact you with promotional messages or show you personalized advertising through platforms such as Google, Meta, TikTok, Pinterest, LinkedIn, Snapchat, and Reddit. These partners use tracking technologies to tailor ads based on your interactions with our Site.
Security and Fraud Prevention
We use personal data to detect, investigate, and prevent fraudulent or malicious activity, maintain the security of our Site, and ensure the integrity of our systems.
Customer Support and Service Improvement
We use your communications and behavior on our Site to respond to inquiries, provide assistance, analyze performance, optimize user experience, and improve our Services.
Advertising and Tracking Technologies
Google Ads
We use Google Ads remarketing to show relevant advertising based on your interactions with our Site.
Meta Ads (Facebook & Instagram)
The Meta Pixel helps us deliver targeted ads and measure advertising performance on Facebook and Instagram.
TikTok Ads
The TikTok Pixel collects information for ad delivery and analytics on TikTok.
LinkedIn Ads
The LinkedIn Insight Tag helps measure advertising effectiveness and display relevant ads.
Pinterest Ads
Pinterest uses its tracking technologies to personalize ads and content.
Snapchat Ads
The Snap Pixel enables personalized ads and helps analyze the performance of Snapchat campaigns.
Reddit Ads
Reddit uses tracking tools to display interest-based advertising.
Microsoft Clarity
Microsoft Clarity provides behavioral analytics such as heatmaps and session recordings to help us improve functionality and user experience.
You can manage your advertising preferences for the above platforms here:
• Google Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• LinkedIn Ads
• Pinterest Ads
• Snapchat Ads
• Reddit Ads
Legal Bases for Processing (When GDPR Applies)
We rely on the following lawful bases where applicable: contractual necessity to provide the Services and fulfill orders; consent for certain marketing and tracking technologies; legitimate interest for analytics, security, and service improvement; and legal obligations relating to tax, accounting, and compliance.
Cookies and Similar Technologies
We use cookies to enhance functionality, analyze usage, remember your preferences, and deliver personalized advertising. Types of cookies used include essential, analytical, functionality, and marketing cookies. You may withdraw cookie consent through our cookie banner or adjust browser settings, although this may affect certain features of the Site.
How We Share Personal Data
We may share personal data with service providers who support our operations, including Shopify, payment providers, logistics partners, advertising networks, analytics tools, and affiliated companies. We may also disclose information when required by law, to enforce policies, or during business transactions such as mergers or restructuring. We do not use or share sensitive personal data to infer characteristics about you.
Third-Party Websites and Social Media
Our Site may contain links to other websites or social media platforms. These operate independently from us, and their privacy practices are not governed by this Policy. If you interact with our social media pages, we may receive information you share publicly or directly through messages and comments.
Third-Party Service Providers We Use
We may share personal data with Shopify, Google Analytics, payment processors like PayPal and Twint, advertising platforms including Google, Meta, TikTok, Pinterest, LinkedIn, Snapchat, and Reddit, and user experience tools such as Microsoft Clarity. Each provider has its own privacy practices.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal data from minors. If a parent or guardian believes a child has provided personal data, they may contact us to request deletion.
Security Measures
We implement security measures such as SSL encryption, secure payment transactions, and restricted access protocols. While we strive to protect your data, no online system is completely secure. Please safeguard your account credentials and avoid sending sensitive information through unsecured channels.
Data Retention
We retain personal data as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and maintain business records. Under Swiss law, certain data must be retained for up to ten years. Information that is no longer required is deleted or anonymized.
Your Rights
Depending on your jurisdiction, you may have rights relating to your personal data, including access, deletion, correction, portability, restriction of processing, objection, withdrawal of consent, and opting out of targeted advertising. Requests may require identity verification. We do not discriminate against individuals who exercise their rights.
Complaints
If you have concerns about how we process your personal data, you may contact us at info@beautytape.ch
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@beautytape.ch or contact us at Weissbadstrasse 8B, Appenzell, 9050, CH.
For the purpose of applicable data protection laws, we are the data controller of your personal information.